A veteran marketing and public relations professional, Jason Eiche joined the Bellarmine Athletics staff in 2020 as the university was rising to NCAA Divsion I status. In his first year, Eiche helped Bellarmine double its corporate sponsorship of athletics programs.
A Miami University (OH) graduate, Eiche brought to Bellarmine experience from both the corporate and athletics settings. On the professional side, Eiche completed assignments with the public relations firms PriceWeber in Louisville and Edelman Public Relations Worldwide in Chicago as well as stints with Walz Tetrick in Kansas City and the Louisville Regional Airport Authority.
Eiche then transitioned to more athletics-focused activities, serving as a sales and marketing manager for ESPN Louisville and as director of corporate sponsorships at Louisville City FC.
Just prior to joining the Bellarmine team, Eiche worked for Learfield IMG College as a general manager. In that role, we was responsible for all aspects of Miami (Ohio) Athletics corporate partnerships and community relations before being promoted to Western Kentucky University Athletics, where he managed a budget in excess of $3 million.
